![]() Southwest Airlines founder Herb Kelleher studied California-based Pacific Southwest Airlines (PSA) and used many of PSA's ideas to form the corporate culture at Southwest. The Official Airline Guide for October 15, 1972, lists 61 flights a week each way between Dallas Love and Houston Hobby, 23 flights a week each way between Dallas Love and San Antonio and 16 flights a week each way between San Antonio and Houston Hobby no flights operated on Saturdays. Service between Houston Hobby Airport (HOU) and Dallas Love Field and between Houston Hobby and San Antonio began on November 14, 1971. Southwest began scheduled passenger service on June 18, 1971, on two routes: between Dallas Love Field and Houston Intercontinental Airport (IAH) and between Dallas Love Field and San Antonio with three Boeing 737-200s. changed its name to Southwest Airlines Co. Supreme Court declined to review the case without comment, vindicating Kelleher's opinion on the limits of federal market regulation. The Texas decision became final on December 7, 1970, when the U.S. Air Southwest prevailed in 1970 when the Texas Supreme Court upheld Air Southwest's right to fly within Texas. Three airlines ( Braniff, Trans-Texas Airways and Continental Airlines) started legal action that took three years to resolve. Kelleher asserted that by staying within Texas, price controls and market regulations imposed by the federal Civil Aeronautics Board would not apply, and the airline could undercut competitors' prices. by Lamar Muse, Rollin King and Herb Kelleher to fly within the state of Texas. Southwest Airlines began with the March 15, 1967, incorporation of Air Southwest Co. Learn more about what makes the Southwest ® Experience different.Boeing 737-700 at McCarran International Airport, Las Vegas in 2008 The booking process will be straightforward from flight selection to checkout to boarding. Discover all your destination options when departing from Montrose, CO, and earn Rapid Rewards points when you fly. Book your next flight out of Montrose Regional Airport on Southwest Airlines. Set out to explore the world beyond western Colorado. Whether you choose to stay close to home or venture beyond Colorado, see where Southwest can take you from Montrose Regional Airport to start your next adventure. Or leave the region behind completely and get a heaping helping of Southern hospitality mixed with the amenities of a thriving metropolis. Need a change of pace? Experience the hustle and bustle of a major metropolitan area and treat yourself to a night on the town in the big city. Pack your gear and explore how the rest of Colorado does sun and snow-bound fun. Living in an area full of world-class adventure sport options, you may find yourself interested in seeing how another part of your state does the outdoors. See where you can fly when departing from Montrose Regional Airport on Southwest Airlines then check in with your wanderlust to decide where to go next. ![]() Whether you’re heading to a more metropolitan area of the state or trading the Rocky Mountains for Southern sun, adventure abounds. When you board your flight away from Montrose, your final reminder of home will be the small-town, chalet-like terminal-drink it all in before you get on your way. ![]() Southwest Airlines is proud to serve Montrose Regional Airport.
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